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7 best email marketing apps for Shopify in 2024

Looking for the best email marketing apps for Shopify?

Many store owners are still unaware of the potential of using Shopify email marketing apps to create a seamless and efficient email marketing strategy.

However, there are some who may feel hesitant and unprepared when it comes to choosing the most suitable Shopify mailing list app. While the majority of store owners rely solely on Facebook ads, Google ads, and Pinterest ads for their marketing efforts, only a small number of Shopify store owners recognize the value of investing resources in building an email list.

In the realm of eCommerce and Google, uncertainties abound! What if your website faces penalties or Google experiences a major disruption? Having a substantial email list could serve as a valuable contingency plan.

Similarly, consider Shopify – what if it undergoes a severe technical meltdown?

Certainly, an email list plays a crucial role in business recovery, often referred to as “data diversity” or “fault-tolerant.”

Now that we’ve addressed this, let’s dive into email marketing for Shopify apps. But first, let’s tackle a frequently asked question: “What is the best email marketing app for Shopify?”

Which best email marketing apps for Shopify and How to choose?

Choosing the best email marketing app for your specific store can be challenging, given the multitude of options available on Shopify.

Consider the following factors when evaluating Shopify email marketing apps:

  1. Ease of Use: Ensure the app is user-friendly. Check user reviews for insights into the user experience.
  2. Features: Look for basic automation workflows, such as those for abandoned carts and order confirmations.
  3. Pricing: Stay within your budget, considering that some apps may increase costs as your contact list grows. Use pricing calculators for different audience sizes before committing.
  4. Customer Support: Check reviews for feedback on customer support. While most paid plans include it, some free plans may lack chat, email, or phone support.
  5. Deliverability: Higher deliverability rates increase the chances of reaching more inboxes.
  6. Analytics: Opt for apps with robust analytics features to evaluate campaign effectiveness.
  7. Pre-made Templates: Access a variety of pre-designed and easily customizable email templates to save time.
  8. Opt-in Forms: Look for apps with effective opt-in forms to facilitate seamless contact list growth.
  9. Integration with Shopify: Prioritize apps that integrate seamlessly with Shopify for a streamlined experience.
  10. Shopify Store Rating: Consider apps highly rated by other Shopify merchants as a positive indicator.

Now that you’re aware of these considerations, let’s proceed to our list of the best email marketing apps for Shopify

01. Omnisend – tailored for ecommerce, enjoys widespread popularity among Shopify stores.

Omnisend serves as a comprehensive marketing solution with a strong emphasis on Email and SMS marketing. Embraced by over 70,000 store owners globally, the platform offers a range of features to enhance customer engagement.

Key features of Omnisend include:

  • Abandoned cart recovery emails
  • Post-sales and order follow-up emails
  • Product and browse abandonment
  • New subscriber welcome emails
  • Customer retention strategies such as win-back, cross-sell, and reactivation emails
  • Customer feedback and product review management
  • Intuitive drag-and-drop email builder
  • Responsive email templates compatible with various devices
  • Unique coupon code generation
  • Automatic product picker listing
  • Product recommender functionality

Omnisend seamlessly integrates with several platforms, including Gorgias, Justuno, Recharge, Aftership, LoyaltyLion, and Loox.

Pricing options include a free tier with allowances for 250 subscribers, 500 emails per month, and up to 60 international SMS. Paid plans start at $16 per month for 500 subscribers, offering 6,000 emails per month and up to 60 international SMS. The $59 per month plan caters to 500 subscribers with unlimited emails and includes free international SMS/MMS.

With an impressive 5.0-star rating, Omnisend has garnered 4385 Shopify reviews to date, highlighting its popularity and positive user experiences.

02. Klaviyo

The Klaviyo Shopify app stands out as a comprehensive Email and SMS marketing solution, positioning itself as an all-in-one service that empowers users to convert leads into customers and foster enduring relationships.

Key features of Klaviyo include:

  • Automations
  • Segmentation
  • Reporting
  • Benchmarks

Klaviyo seamlessly integrates with various platforms, such as Facebook Advertising, Recharge, Zendesk, Swell Rewards,, and Aftership.

Don’t overlook the robust Klaviyo email marketing for Shopify, a tool designed to enhance your marketing efforts.

Pricing details are as follows: Email services are free for up to 250 contacts, while SMS services are complimentary for up to 50 SMS contacts. For broader usage, the Email plan is priced at $20 per month for up to 500 contacts, and the SMS plan costs $5 per month for up to 150 SMS contacts.

With 1593 reviews on the Shopify app store, Klaviyo has earned a solid 4.0-star rating, attesting to its popularity and positive user feedback.

03. MailerLite

Seeking a budget-friendly solution to enhance your email marketing endeavors? MailerLite emerges as an excellent choice for online store owners, delivering three distinct email editors—drag-n-drop, rich text, and HTML—to craft compelling campaigns tailored to your preferences.

MailerLite offers an array of features to enable the creation of highly targeted emails for customers and prospects. This includes segmentation, dynamic content blocks, and time zone-based delivery. The platform also supports the establishment of automated emails triggered by common eCommerce events like cart abandonment, contributing to increased sales and customer retention.

To bolster your email list and lead management, MailerLite provides easy-to-set-up signup forms and landing pages. Additionally, the service incorporates an email verifier to enhance the quality of your email list.

Furthermore, MailerLite grants access to essential insights such as email metrics and click maps, facilitating the optimization of campaign performance. While its reporting capabilities are relatively basic, users seeking more detailed analytics may need to explore additional tools.

Key Features of MailerLite:

  • Intuitive email editors
  • Surveys and quizzes
  • Automation workflows and templates
  • List building and management assets
  • Email verification tool
  • AI writing assistant

04. Mailchimp

Mailchimp is a well-known name in the world of email marketing. It offers a wide range of advanced features specifically designed for eCommerce businesses, with a strong focus on email marketing capabilities.

One of the standout features of this platform is its user-friendly interface, which allows users to easily create email campaigns and automation workflows. Additionally, it ensures high deliverability rates, guaranteeing that your emails reach your subscribers successfully.

Furthermore, Mailchimp enables you to automate manual tasks and streamline your work processes. By automating the entire customer journey, you can enhance conversion rates and boost sales by providing personalized customer experiences.

In terms of analytics, Mailchimp provides all the necessary tools to gain valuable insights and generate high-quality reports. The platform also includes an audience dashboard, allowing you to learn more about your audience and engage in meaningful conversations with them.

Some of the best features offered by Mailchimp include AI-powered tools, advanced audience segmentation, email templates with a drag-and-drop editor, automated customer journeys, optimized content creation, and over 300 integrations.

05. ActiveCampaign

ActiveCampaign stands out as an integrated marketing and sales software, seamlessly combining various functionalities. In the realm of email marketing, it empowers users to execute diverse campaign types, ranging from win-back to cart abandonment emails.

Renowned for its prowess in email automation and lead scoring, ActiveCampaign proves to be a game-changer in personalization. The platform’s split-testing solution contributes to enhancing campaign performance, complemented by its advanced reporting and attribution models.

ActiveCampaign provides customizable landing pages and signup forms, facilitating the expansion of email lists and amplifying your influence. Additionally, users can establish transactional emails and schedule campaigns in advance for time efficiency. It’s worth noting that access to the SMTP server is plan-dependent, posing a potential challenge for smaller businesses.

For a more in-depth exploration of ActiveCampaign, delve into our comprehensive review.

Key Features of ActiveCampaign:

  • Drag-and-drop email designer
  • Email segmentation and tagging options
  • Automation workflows
  • Advanced reporting and analytics
  • Deliverability checks
  • Lead scoring and site tracking

06. Brevo

Brevo, formerly known as Sendinblue, is your friendly companion in propelling eCommerce growth through an all-encompassing marketing solution, which includes a robust email feature. Utilize its user-friendly landing pages and signup forms to effortlessly gather your customers’ email addresses, enabling swift engagement.

The email drag-and-drop builder offered by Brevo is not only convenient but also complemented by customizable templates, streamlining your email creation process. For precise targeting, leverage the segmentation and contact attribution features, ensuring the right emails reach the right subscribers.

Brevo goes beyond email functionalities by incorporating automation features, featuring eight prebuilt templates for time and effort savings. While the workflow builder is user-friendly, a bit of practice is recommended for those new to this setup.

In addition to its email capabilities, Brevo stands out with CRM integration and real-time chatting options via Whatsapp or Instagram, enhancing your customer communications. This makes it a compelling choice for those seeking a consolidated platform to manage all their marketing processes efficiently.

Key Features of Brevo:

  • Multichannel marketing features
  • Transactional emails
  • Automation capabilities
  • Live chatting options
  • CRM integration
  • Advanced segmentation

07. MailMunch Shopify App

In our perspective, the MailMunch Shopify app may not be a household name, but it’s a formidable contender in the realm of email marketing, often considered an underdog.

Embraced by businesses, both small and large, globally, MailMunch boasts a range of robust features:

  • Customizable popups
  • Banners
  • Bars
  • Embedded forms
  • User-friendly interface for campaign design

MailMunch seamlessly integrates with prominent platforms such as MailChimp, Constant Contact, Aweber, Convertkit, Infusionsoft, and Intercom.

While many e-commerce websites prioritize social media ads, search ads, and influencer marketing for sales and marketing, some recognize the importance of cultivating an email list for added diversity.

Within the Shopify platform, both internal and external email marketing apps facilitate the creation of opt-in forms, landing pages, and flows. Now is the opportune moment to boost revenue through email marketing.


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